InterVideo boasts that their WinDVD software player is used by more than 27 million people worldwide, and their WinProducer DVD offers feature-rich DVD authoring capability aimed at the prosumer. The Fremont, California-based company is making a move to grab some of the ever-growing consumer market, with the newly introduced WinDVD Creator targeting the DVD-making novice with a four-step, storyboard-based authoring package that will sell for under $100.
"We're offering a software that makes it easy to edit and burn DVDs," said InterVideo product manager George Tang. "We chose to leverage the WinDVD brand (name) with a brand new product. Both WinDVD and WinDVD Creator share the same attributes like ease of use, high video quality, and a high level of compatibility."
Which means that consumers have yet another product to choose from, as InterVideo takes on already-successful solutions like Sonic's MyDVD, Medio Stream's neoDVD, and Apple's iDVD. What InterVideo hopes will set its product apart, though, is the company's plans to build and expand on its existing partnerships, though they weren't able to publicly announce any WinDVD Creator bundles at press time.
"We're talking to everyone we can, and have good opportunities on both +R/RW and -R/RW products," Tang says. "There will be major OEMs that bundle this product." Currently, WinDVD is bundled with drives from Ricoh and CenDyne and ships loaded on laptop and desktop PCs from Microsoft, IBM, Dell, Hewlett-Packard, and others. It's also bundled with NVIDIA's Personal Cinema and with Roxio's Videopack 5 package in European markets.
At its most basic level, WinDVD Creator offers direct-to-DVD recording from a DV camera via FireWire ports if a user wants to skip the authoring process entirely. The software also facilitates DVD burning directly from television with the proper hardware, and it provides support for all recordable DVD formats.
The software also walks users through a four-step storyboard process—capture, edit, author, and output—to customize their DVDs with menus, titles, transitions, and audio. WinDVD Creator features an icon, drag-and-drop interface, as well as two modes of automatic scene detection. "The first is time-based," Tang says. "For instance, it can create a new scene every three minutes across the video clip. The second is content-based. If you were filming something at Christmas, it would know that the dark scene next to the Christmas tree is different than the bright scene at the dinner table."
InterVideo is also confident that its video quality and system compatibility set it apart from other software in the market. "We think it is even better than the video quality of consumer electronics DVD players," Tang said. "Also, we're WHQL Microsoft-certified on more than 800 different system configurations. What this means is that whether you buy an HP at Wal-Mart or you build your own system with maybe an AMD chip, motherboard by whoever, Creative sound card, ATI graphics card...whatever it is, there is a good chance that our software has been tested and QA passed on your hardware."
While pricing hadn't been finalized at press time, Tang says he expected the software to retail for $69 or $79. The prosumer-targeted WinProducer 3 DVD, on the other hand, features a timeline-based editing system and more effects and features (including MPEG-4 support), but sells for $149.