Video Without Boundaries & Lafayette Electronics Team To Launch New Line of Interactive Consumer Electronics
Posted Mar 7, 2003

Video Without Boundaries, Inc. announced recently that it will license the Lafayette name for its set-top boxes. As a result of this strategic licensing agreement with Lafayette Electronics, Video Without Boundaries will produce a set-top box under the Lafayette brand beginning in Q2. The Lafayette-branded units will appear in specialty retail stores and coincide with the introduction of Lafayette's new line of home audio and video electronic products.

"The agreement provides VWB with both brand recognition and key specialty retail distribution channels, while also offering exposure for the Lafayette brand in the emerging convergence market," said Steve Cavayero, President and CEO of Lafayette Electronics. "VWB's product designs and upgradeable capabilities are unique, and fit our strategy of associating our brand with a fully integrated convergence product at an attractive price point."

"Lafayette was a household name in the 1960s and 70s, and the response to the revived line since their rollout at CES in January 2003 demonstrates that the brand still carries strong positive associations for quality and performance," said Jeffrey Harrell, president of Video Without Boundaries. "The agreement is both a powerful endorsement of our technology and an important step in our efforts to gain distribution through a variety of different channels and brand identity with the consumer."

Video Without Boundaries plans a series of strategic announcements in coming weeks that will extend its reach to specialty electronics, online retail and other segments