Cinema On Web (COW), an online technology multiplex that broadcasts "premium cinema quality" Bollywood films, entertainment, and television content, has announced the launch of a secure, DivX video-on-demand service.
Using the DivX Open Video System, the new service from COW is among the first to deliver and broadcast cinema-quality, licensed Bollywood film content to Internet users, according to COW. All content available through the system is duly encrypted & licensed, protected from piracy and available at the highest level of visual quality. Titles include pay-per-view sports, feature films, first-run, and simultaneous-release Bollywood and independent films available to global audiences through COW's worldwide content delivery networks with a choice of wireless, dialup, mobile and broadband capability. A sneak preview of the most popular Bollywood songs in high-quality DivX Film justifies the same.
Cinema on Web expects over 500 million pay-per-view customer traffic from year 2005-2007, each buying a $5 pay-per-view ticket for a simultaneous release movie and $0.90 to $1.99 for old classic hits.