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Streaming Media
Blu-ray, HD DVD Format War Heats up at MEDIA-TECH
Posted May 24, 2006 Print Version     Page 1of 1

The studios have picked sides, but optical manufacturers will wait until the MEDIA-TECH Expo to choose between HD DVD and Blu-ray, according to sponsors of the annual optical disc industry show. The MEDIA-TECH Expo, May 30 - June 01 at Frankfurt, Germany will be the most comprehensive show of the year for media manufacturers to see the latest product developments for next generation optical media, according to the MEDIA-TECH Association. Both the new formats will be well represented at the MEDIA-TECH Expo in workshops and seminars that will be held at the Frankfurt Messe.

In addition to Blu-ray and HD DVD there are seminar sessions covering VMD, the multilayer contender for the third-generation format, and Holographic Versatile Disc, which is making a bid to be the fourth-generation disc. Moving sideways to new technologies, Devendra Mishra from Pepperdine University will lead some big name presenters with a European preview to the full Entertainment Supply Chain Academy (June 20-21, LA, California). Immediately after will be presentations from the Organic Electronic Association, which will look at applications in the RFID field for the packaged media industry.

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Print Version   Page 1of 1


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