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25 Media Creation Companies Join Forces with Sonic Solutions to Form High-Definition Authoring Alliance (HDAA)
Posted Jul 12, 2005 Print Version     Page 1of 1
  

Sonic Solutions today announced that it has founded the High Definition Authoring Alliance (HDAA), a worldwide association of top DVD authoring houses dedicated to facilitating the rollout of titles for release in the new high-definition HD DVD and Blu-ray Disc (BD) optical disc formats.

Building on Sonic's role in DVD authoring solutions and its long-standing ties to Hollywood and the consumer electronics industry, the HDAA will work to increase momentum for successful introduction of the formats, and ensure the timely availability of quality titles by providing members with exclusive access to key information, HD-enabled tools, and comprehensive training. > 

For authoring houses, adapting to the new HD DVD and BD formats will involve more than simply working with video material in HD. It will also mean learning how to take full advantage of the formats' new > interactive capabilities. These capabilities greatly expand the > viewer experience by integrating menus and content into a unified presentation similar to that available during PC playback of premium DVDs created with Sonic's patented InterActual technology. To speed the learning process and facilitate the communication of format requirements back to Sonic, HDAA members will participate in group meetings, special events and technical seminars with Sonic engineers who are involved in defining the new standards to exchange information, contribute ideas and discuss the practicalities of HD title development.

HDAA members will have early access to Sonic's toolset for the new formats, which are the first available solutions to address all aspects of authoring for complex-interactive HD titles. The first phase of the HDAA program includes delivery of vital components > required to build HD titles, including Sonic HD-series encoding, Scenarist HD for creating "Standard Content" HD DVD titles, and the Sonic Advanced Interactivity Toolkit, a combination of hands-on tools and in-depth documentation addressing design issues for advanced interactive titles.

The HDAA is a Sonic-sponsored association of top authoring houses worldwide. The HDAA is dedicated to accelerating the development of the authoring skills, capacity, and technological infrastructure required to support rapid adoption of HD DVD and BD high definition optical disc formats. HDAA activities, including training and seminars, are focused in three geographical centers: Burbank, California for the Americas, London, England for Europe, and Tokyo, Japan for Asia. The group currently has over 25 members, including the following:

  • 1K Studios, LLC - Burbank, CA USA
  • Ambient Digital - Santa Monica, CA USA
  • Ascent Media - Burbank, CA USA
  • Audio Intervisual Design - Los Angeles, CA USA
  • B1 Media, Inc. - Studio City, CA USA
  • Click Active Media, Inc. - Santa Monica, CA USA
  • Comchoice Corporation - El Segundo, CA USA
  • Daikin Industries, Ltd. - Tokyo, Japan
  • Deluxe Digital Studios, Inc. - Burbank, CA USA
  • DGP, Ltd - London, England
  • DMP - Digital Media Production - Prague, Czech Republic
  • Egmont Nordisk Film - Valby, Denmark
  • Elektrofilm - Los Angeles, CA USA
  • Enteractive Entertainment, GmbH - Hamburg, Germany
  • Imagica Co. - Tokyo, Japan
  • International Digital Management (IDM) - Oxford, England
  • JP Corp. - Tokyo, Japan
  • microSTREAM Pty Ltd. - Sydney, Australia
  • Motionlink Pty Ltd. - Sydney, Australia
  • MX Entertainment - San Francisco, CA USA
  • Sonopress, GmbH - Gütersloh, Germany
  • TBS Service, Inc. - Tokyo, Japan
  • Technicolor Creative Services - Burbank, CA USA
  • Toppan Printing - Tokyo, Japan
  • Video Tech Co, Ltd. - Tokyo, Japan

For more information on the HDDA contact Sonic at HDAA_INFO@sonic.com.

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