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Self-Destructing DVDs Face a Breakdown with Consumers; 321 Studios Survey Reveals the Average DVD-Viewer Finds New Self-Destructing DVD Technology Unfavorable
Posted Jun 20, 2003 Print Version     Page 1of 1

In a survey released  by 321 Studios, makers of DVD copying software, 76 percent of respondents stated that they would not be interested in renting a self-destructing DVD. This survey was conducted in response to the recent reports that Flexplay and The Walt Disney Co. home video unit, Buena Vista Home Entertainment, will launch a DVD rental program this August that makes DVDs unreadable after 48 hours.

The 321 Studios survey asked consumers, "Would you consider renting a self-destructive DVD?" 3,839 respondents answered no. The results of the survey demonstrate that consumers are not only uninterested in the rental of impermanent home entertainment technology, they find the concept unfavorable to their rights as consumers.

In addition, consumers are displeased with the negative environmental impact of these products. The creation of these non-recyclable, one-use products will create unnecessary landfill waste or release harmful toxins into the air when trash is incinerated. Environmental experts agree that self-destructing DVDs are extremely harmful to the environment. Instead of producing a disc that would be used when rented by 50 to 100 persons, the resources and energy used to create that disc will be multiplied by 50 or 100 times. Consumers that rent DVDs - like the 5,051 respondents that participated in the survey overwhelmingly prefer to either to purchase or rent traditional DVDs.

Survey results include:

--  76 percent (3,839 respondents) of DVD users surveyed stated that they would not be interested in renting a self-destructing DVD.
--  15 percent (758 respondents) replied that they would rent a self-destructing DVD only if the price were low.
--  Nine percent (454 respondents) stated that they would consider renting a self-destructing DVD.


321 Studios administered a national survey targeting consumers that have Internet access. This survey was conducted with the purpose of uncovering information from consumers about DVD replacement. Industry studies by design involve small samples of participants for exploratory research purposes. This survey was administered on 321 Studios' Web site and via an opt-in option. The survey garnered participation from 5,5051 unique visitors to the 321 Studios Web site.

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