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Avid Integrates Sonic's DVD Solutions Across NLE Product Lines
Posted Apr 23, 2004 Print Version     Page 1of 1

Sonic Solutions and Avid Technology, Inc. have announced that they have entered into a multi-year licensing and co-development agreement to integrate Sonic's DVD technology across Avid NLE product lines. As part of the agreement, the two companies are debuting Avid DVD by Sonic, a professional DVD creation product that is fully integrated with the new Avid Xpress Studio suite, as well as the Avid Studio Tools option for Media Composer Adrenaline. Avid also plans to bundle Sonic's DVDit! 5 and ReelDVD LE software as standard components of Avid Xpress DV, Avid Xpress Pro, and Media Composer Adrenaline products.

Avid DVD by Sonic offers easy creation of sophisticated, interactive DVD titles and supports the OpenDVD standard, which allows finished DVDs to be edited without requiring re-authoring. The product also smoothly combines 4:3 and 16:9 video aspect ratios in a single project, supports the new double-layer disc burning technology, and includes up to eight tracks of 5.1-channel Dolby Digital audio and 32 subtitle tracks for easy versioning and localization.

Avid plans to include Sonic DVDit! with Avid Xpress DV 4.5 software, scheduled to ship in Q2 2004. ReelDVD LE will be included with both the Avid Xpress Pro 4.5 and Media Composer Adrenaline 1.5 products, also scheduled to be available in Q2 2004. Avid DVD by Sonic is expected to be available in Q2 2004 and will be priced at $1,995 as a standalone product; it will also be included in the Avid Xpress Studio and Avid Studio Tools packages.

In other Avid news, Avid Technology, Inc. has announced that Avid Xpress Pro software will support a wide range of HD formats. Planned for availability in late 2004, a future version of Avid Xpress Pro software will offer the ability to edit native HDV MPEG and Panasonic DVCPRO HD formats, as well as support Avid DNxHD--a 10-bit HD encoding technology that enables HD postproduction with the same storage bandwidth and capacity requirements as SD files. The Avid DNxHD technology is engineered to deliver pristine image quality after multi-generation compositing, offering HDV users high-quality processing for stunning composites, titles, and graphics.

The version of Avid Xpress Pro software with HD capabilities is expected to be available in late 2004. Customers who purchase Avid Xpress Pro software after April 18, 2004, will be able to upgrade to this new version for $49.95 USMSRP. Avid Xpress Pro 4.5 software is expected to be available in Q2 2004 as a free upgrade for current Avid Xpress Pro customers. The Avid Xpress Pro software is priced at $1,695 USMSRP.

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Print Version   Page 1of 1


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