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Streaming Media
InterActual DVD-ROM Use Doubles
Posted Apr 25, 2004 Print Version     Page 1of 1

InterActual, a subsidiary of Sonic Solutions and a leading provider of ROM and bonus feature capabilities for DVD, has announced that worldwide use of its DVD player technology exceeded 22 million unique installations in the quarter ending March 31, 2004. This growth, doubled from under 11 million users at the end of the same quarter in 2003, can be attributed to greater exposure from the expanding collection of InterActual-enhanced Hollywood DVD titles and the continued sgrowth of DVD-equipped computers in the home. The adoption of InterActual's software developer kit (SDK) by DVD player software makers also contributed to the increased InterActual online usage.

Included on over 1000 Hollywood DVD titles to date, InterActual's playback platform enables the connecting of DVD with the Internet and advanced PC bonus materials such as custom games, synchronized script-to-screen features, downloadables, commentary digests, and image galleries.

According to CENTRIS Research and Adams Media Research, over 32 million households in the US have DVD-equipped computers, and this market is projected to grow to nearly 65 million by December 2007. Also according to CENTRIS, over eight million households accessed one or more DVDs on a computer every month in the first quarter of 2004. In addition, InterActual surveys of the 22 million InterActual Player unique online users determined that nearly 20% indicated that the presence of enhanced ROM or online features significantly affected their DVD purchase decision of InterActual-enhanced titles, and over 75% of users noted awareness of ROM and online content.

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Print Version   Page 1of 1


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