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Macrovision Announces License Agreement for Distribution of the Microsoft Windows Media Data Session Toolkit
Posted Apr 25, 2003 Print Version     Page 1of 1
  

Macrovision Corporation, one of the world's leading developers and vendors of content protection and security technologies, announced a license agreement with Microsoft under which Macrovision will provide worldwide record labels with the capability to design and produce "dual session" music CDs that contain both Red Book audio files, which play on traditional home and car stereos, and also include "second session" files that can be played and stored on a consumer's PC and portable devices. Microsoft and Macrovision will work together to ensure great consumer experiences while, at the same time, providing a robust rights management environment for record labels.

By virtue of this agreement, record labels will have access to a comprehensive copy protection, authentication, and digital rights management (DRM) solution for their music CDs from one source for worldwide deployment. Macrovision has agreements with replicators in North and South America, Europe, Asia, and Australia.

This license agreement allows record labels to enable consumers to make personal copies of music CDs while protecting content with multi-level security features that address practices such as unauthorized file sharing. PC-based playback of CDs and transfer to portable devices is enabled using the Microsoft Windows Media Data Session Toolkit, a new component of Windows Media 9 Series that enables media companies to create and deliver high-quality content via a "second session" for playback on the PC and other devices using Windows Media DRM. As media and entertainment companies look for ways to protect their content, the toolkit can be used to preserve a great  playback experience on the PC and other devices. Macrovision's CDS  technology secures the "first session" data and also authenticates that the CD is in fact an original copy. Once authenticated, second session files can be played, stored or exported to secure portable devices.

(http://www.macrovision.com)

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