321 Studios has several anti-piracy measures built into its DVDXCOPY series of software, including:
- An eight-second, indelible video warning, similar to the FBI warning found at the beginning of many DVD movies, alerting viewers of the backup copy that the DVD is not an original and is to be only used for non-commercial, personal use.
- An electronic watermark that can trace any backup copy made with DVDXCOPY back to the original point of purchase allowing 321 Studios to remotely de-activate the software and prevent further misuse.
- An embedded bit flag that prevents making a copy of a copy using DVDXCOPY.
- A $10,000 reward for information leading to the arrest and conviction of any person using 321's software to pirate movies.
"This case also proves that our customers are not pirates," Semaan continued. "Out of the hundreds of thousands of copies of DVDXCOPY sold, the studios can only point to ONE alleged misuse of our product and in this one case brought to our attention, we were able to help bring a stop to it within minutes of learning about it."
321 Studios provides software tools to help consumers protect their investment in digital media, and is the leading provider of DVD backup, recovery, and creation software. Founded in 2001, 321 Studios' premier DVD backup title, DVD X Copy Platinum, is one of PC Magazine's 'Best Products of 2003'.