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Streaming Media
Shipped Discs: New Rewritable DVD Media Brands Released
Posted Feb 1, 2002 Print Version     Page 1of 1

February 2002 | As the price of writable DVD drives continues to fall, many more media companies are adding writable DVD discs to their respective offerings of media. Maxell, Sony, and Verbatim have all announced additions to their respective repertoires of writable DVD media, including discs designed to serve the relatively new DVD+RW format.

Maxell is currently shipping DVD-R General and Authoring media, as well as DVD-RW and DVD-RAM discs. During Q1 2002, the company plans to have DVD+RW media on store shelves as well. "The DVD market is poised for tremendous growth," says Rich Gadomski, director of marketing at Maxell. "Recordable DVD drives are now available in multiple formats and have a variety of features to address a wide range of storage applications. To accommodate the growing demand for various DVD media types, Maxell's product offering assures that users will have access to the broadest line of high-quality recordable DVD media for all drive formats." Maxell's 4.7GB general use DVD-R media is available at an MSRP of $12, while the authoring brand is $19. The company's DVD-RW discs are available at a suggested price of $17, and 9.4GB double-sided DVD-RAM discs are available at an MSRP of $35.

Verbatim Corporation has also announced DVD+RW media. The company is now shipping 4.7GB DataLifePlus DVD+RW media, which is certified for 1X to 2.4X recording speeds, and approved for use in DVD+RW drives entering the channel from Hewlett-Packard, Sony, and Ricoh, with others to follow. The discs will be available in standard jewel cases, as well as the taller DVD-Video form-factor boxes. "While the discs inside the packages are the same, we're offering both jewel cases and DVD-Video tall boxes as a convenience," says Tim Clatterbuck, Verbatim's director of optical storage marketing. "Consumers will be able to quickly distinguish between discs used for computer storage and discs used to store movies and videos." Presumably, this distinction will apply to the two types of DVD+RW-based devices, desktop PC drives and TV-attachable set-top units. Verbatim's DataLifePlus DVD+RW media carries a street price of $15.99.

Finally, Sony Electronics has announced a new suite of DVD recordable discs, including DVD-RW and DVD-R media, as well as DVD+RW and DVD+R media. Sony's DVD-R, DVD-RW, and DVD+RW discs will be available at a suggested list price of $9.99, $19.99, and $15.99, respectively. The company's DVD+R discs will be available this spring, although at this writing, no drive currently shipping (including Sony's own DVD+RW) offers DVD+R compatibility.

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Print Version   Page 1of 1


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