Search EMediaLive
Research Center
Blu-ray Disc (BD)
CD-R/RW Drives
Copy Protection
Digital Audio
DVD Authoring Services
DVD Authoring Tools
HD & HDV
HD DVD
HD/DVD/CD Duplication
HD/DVD/CD Media
HD/DVD/CD Printers
HD/DVD/CD Replication
HVD
Packaging
Recording Software
Standards Issues
Storage
The DVD Market
Writable DVD Drives
Services
About EMediaLive.com
Online Advertising
Subscribe to Newsletter
Privacy Policy

Other Related Sites
EventDV.net
Streaming Media
Actual Size: Sonic Solutions Acquires InterActual Technologies
Posted Feb 20, 2004 Print Version     Page 1of 1
  

In early February Sonic Solutions finalized an $8.8 million cash deal to acquire InterActual Technologies, the company that brought Web interactivity to Hollywood titles including The Matrix Reloaded, Pirates of the Caribbean, and Harry Potter and the Chamber of Secrets. In addition to integrating InterActual's Internet-enabled DVD playback capability into its CinePlayer software, Sonic will add the technology to its AuthorScript DVD creation engine in bundles with DVD Producer and Scenarist.

"We've been fans of InterActual for some time, and last year we began talking to them about getting together on a more meaningful basis," says Sonic CEO and president Bob Doris. Sonic made a small investment in InterActual in 2000, and already licenses the software for use in its high-end authoring systems. "It helps us go further in two directions we've been moving at once: Continuing with our Hollywood-centric DVD authoring business, and getting more involved with consumer authoring and playback software."

While Doris said that embedding InterActual technology in CinePlayer was a natural fit, he admitted that it's "not necessarily conceivable" that consumers are interested in doing InterActual-based DVD authoring, at least not yet. Sonic's not the only DVD software heavyweight to enter into a partnership with InterActual; InterVideo has licensed InterActual's technology, which is available as an add-on pack for download by users of WinDVD Gold and Platinum 5. Doris describes Sonic's relationship with InterVideo as one of "friendly competition."

Most DVD-ROM features on Hollywood titles are already InterActual-enhanced, says InterActual president Todd Collart, who joined Sonic's staff as a member of the advanced technologies group. All of InterActual's staff is joining Sonic, most on the professional products team, says Doris.

InterActual's technology is designed to let users maximize what they get out of a Hollywood DVD title by "making a better movie experience, not replacing the movie experience," Collart says. He points to the director's commentary feature as one that he feels works better with InterActual than without. "It's tough to sit and watch an entire movie from start to finish just to get 15 minutes of good director's comments," he says. "When InterActual-enabled titles run the commentary, they only run the commentary that's relevant. We script the DVD playback so that it only runs these portions." To do that on a set-top, Collart says, would require a completely separate re-authoring.

Recently, InterActual worked with Paul McCartney, who Collart says described InterActual's approach as "organic." "He wanted people who saw him on his last tour to have a keepsake," Collart says. "It was their backstage pass, if you will, to get access to things they weren't able to see at the actual show, with a combination of cool features on the DVD itself and content that was only available online via the disc's Web connectivity."

Doris said that, in addition to building InterActual's technology into DVD Producer and Scenarist, Sonic has plans to integrate it with other products in the future, though he wasn't able to disclose the specifics just yet. "Both Producer and Scenarist are starting to carry more weighty InterActual-enabling software," Doris says. "Obviously, the real elegant treatments of InterActual-enabled discs will be done by the service group that Todd and his guys have built."

"The real beauty of this deal," Collart adds, "is combining our technology with the authoring systems that are actually producing those DVD assets." Collart adds that, while InterActual has traditionally taken aim exclusively at the Hollywood market, the partnership with Sonic opens up the possibility of bringing the capability to prosumer authoring software. "We get requests daily from videographers for our capabilities," he says, adding that wedding and other event video are perfect candidates for InterActual-enabled DVDs. "As a company, we haven't been set up structurally to deal with that level. Sonic has that structure, with its toolsets. We're more of a platform than a toolset."

Click Here to subscribe to EMedia Xtra!

Click Here to view Blu-Ray FAQ!

Click Here to view HD/DVD FAQ!
Print Version   Page 1of 1
  
 


ENTER HERE!


Maps in Adobe Illustrator Vector Format
World, continents, countries, states, and city maps in Adobe Illustrator vector format. All fully editable and Royalty Free. Buy and download 24/7.
www.MapResources.com

Add your link here>>

DVD Duplication Equipment, DVD Duplicator, DVD Printer, by MF Digital
Primera Technology - DVD Duplicators CD Duplication and Disc Printers
ProAction Media - The CD / DVD Duplication Service and Equipment Pros
CD Duplicator and DVD Duplicator Experts - Summation
DVD duplicators, CD duplication by Disc Makers
Fast, Accurate CD and DVD Duplication Services from DiscNow
Mediatechnics CD & DVD Production Services
Blank CDs, Blank DVDs from Disc Makers
Tapestockonline One Stop Media Shop - DVD’s, Publishers, Ink, Mini DV and HD
DVD duplicator, CD printer and DVD / CD copier machines from StorDigital
CD Mastering, Audio Mastering from the Soundlab at Disc Makers
DVD Duplicators and CD Duplication Equipment at Octave
DVD Duplication DVD Replication, Dallas, Houston, Boston, Philadelphia